— the elementary unit of information — is a difference which makes a difference”. (Gregory Bateson, 1972)

This post was written in 2015.

During the past few years, the emergence of some new technologies in data infrastructure enabled all types of businesses to access, explore, transform and display their web analytics and customer data. It seems that data is the core of any successful business and everyone urges to become data-driven. From healthcare services to e-commerce, businesses start to collect their customer data and measure the impact of every change on customer behavior. These new technologies pouring in a wide…

Raschin Fatemi

Head of Design at ActionIQ.

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