This post was written in 2015. — the elementary unit of information — is a difference which makes a difference”. (Gregory Bateson, 1972) During the past few years, the emergence of some new technologies in data infrastructure enabled all types of businesses to access, explore, transform and display their web…

Imagine you need a new home — you can either hire an architect and build it yourself or you can find the best match on the market. Let’s compare the two options: if you hire an architect, you can pick any point in the continuous space of possibilities, but it…